Users will soon have a new feature that permits them to lessen the amount of AI-made media appearing in their streams. This move comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is typically illogical or surreal.
“We know from our community that numerous viewers like content created using AI tools, from digital art to science explainers, and we want to offer the community the ability to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its network labeled as AI-generated. Overall, over 100 million videos are submitted to the app daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the volume of artificial media they view by accessing the content preference option in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the tool cover current affairs, style, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require creators to tag lifelike artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth add an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to help prevent users from trying to evade the labeling process.
Responsible AI Funding
The company is additionally introducing a two million dollar awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, during debate over plans to lay off a large number of review team members in the United Kingdom. It is set to reduce hundreds of positions in its content moderation department in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A company official stated that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content before it has to be seen by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
